The study of Customer Relationship Management (CRM) refers to skills of managing and retaining customers so as to build better relations for business growth and future prospects. It involves concepts related to practical dealing with customers om various issues. CRM refers to combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The ultimate goal is to improve customer service relationships and assist in customer retention and driving sales growth. CRM systems constitute of customer data cross different channels or contact points between customer and the company. This could include company’s website, live chat, telephone, social media and other marketing channels. The CRM systems also help in availing personal information of the customer, knowing their purchase history, buying preferences and concerns.


A CRM software consolidates information of a software and documents into a single CRM database. Many functions have been added to CRM systems to increase their usefulness. These include recording customer interactions on social media, email, phone or any other channel. It also includes managing various workflow automation processes such as tasks, calendars, alerts and much more. The various components and tools of CRM are listed below:

Ø  MARKETING AUTOMATION: The relevant tools of marketing automation capabilities can automate tasks, so as to enhance marketing efforts at various points in the lifecycle. For sales prospects to enter into the system, the ultimate goal is to convert sales lead into full-fledged customer.

Ø  SALES FORCE AUTOMATION: The relevant tools of sales force automation track customer interactions to automate business functions of the sales cycle. This is necessary to follow leads and attract new customers.

Ø  CONTACT CENTRE AUTOMATION: This might include pre-recorded audio that assists in solving problems of the customers and dissemination of information. Various software tools are used so as to handle cusrtomer requests in order to simplify customer service processes.

Ø  GEOLOCATION TECHNOLOGY / LOCATION BASED SERVICES: These include technologies that create geographic marketing, campaigns based on physical locations of customers and much more. This technology can also be used as a contact management tool so as to find sales prospects based on a location.

Ø  WORKFLOW AUTOMATION: This involves optimization of processes by streamlining mundane workloads. This in turn enables employees to focus on high-level tasks.

Ø  LEAD MANAGEMENT: CRM can help in tracking sales leads. This in turn enables sales teams to analyze data for lead management.

Ø  HUMAN RESOURCE MANAGEMENT (HRM): The relevant systems of HRM help in tracking employee information such as contact information, performance reviews and benefits within a company. This further helps in effective management of workforce of an organization.

Ø  ANALYTICS: CRM analytics help in creating higher customer satisfaction rates. This refers to analyzing data creating targeted marketing campaigns.

Ø  ARTIFICAL INTELLIGENCE: The technologies of AI have been built to automate repetitive tasks, identifying buying patterns of customers, so as to predict customer behaviour.


The types of CRM technologies are mentioned below:

Ø  ON-PREMISES CRM: This system refers to administration, maintenance, control and security of database and company’s information using the CRM software. The company purchases licenses upfront instead of yearly subscriptions from a CRM provider. Companies with complex CRM needs benefit from on-premises CRM technologies.

Ø  CLOUD BASED CRM: This type of CRM technology is also known as SaaS (software as a service) or on-demand CRM. This is where data is stored on external and remote network which employees can access anytime and anywhere. The easy deployment capabilities of this technology appeal to most companies with limited expertise in technology and availability of resources. The orimary concern of most companies resorting to this technology is data security. Compatibility issues might also arise when data is migrated from internal system of a company to the cloud. Cost may also be a concern for these companies, since paying subscription fees of the software might prove to be costly in this type of technology.

Ø  OPEN SOURCE CRM: This type of technology makes source code available o the public. This in turn enables companies to make alterations at no cost to the company. This type of technology also enables customization of data links on social media channels which assists companies to improve social CRM practices.


For effective CRM management, CRM systems constitute of a database of customer information. These data sets need to be connected, distributed and organizvd so that they could be accessed easily when needed. If the data sets are not connected and organized in a single interface or dashboard, then companies might face difficulties in referring to a single view of the customer. At times, systems might also contain duplicate information of customers or outdated information. This can lead to a decline in customer experience due to long waiting times for handling technical support cases and much more.


At times, you might face many issues and difficulties pertaining to assignment tasks given in the field of CRM. This might be due to lack of knowledge, lack of research and writing skills, or lack of sufficient time for completing the assignment. This is when our experts of CRM come to your rescue to provide the best assignment solutions. This involves in-depth research and understanding of the given topic of CRM assignment. We make sure to use the best of resources so as to provide you with updated information at all times. Our team of subject experts of CRM, editors, proofreaders and quality analysts also make sure to provide you premium quality content, which is authentic and backed up by sufficient evidence.


Over the years, we have assisted students in various assignment topics of Customer Relationship Management. Few of these are listed below:

Ø  Customer Retention Strategy

Ø  Customer Relationship Policies

Ø  Understanding customer behaviour

Ø  How to generate more customer with a uniform policy

Ø  Effects of consumer relationship building on business


If you have sound knowledge and expertise in the field of Customer Relationship Management, you might avail job opportunities for various designations such as Customer Relationship Manager, Customer Retention Team Head, Customer Relationship Executive, Customer Care Executive and others.


Students could face many problems while attempting Customer Relationship Management assignments. These include inadequate skills, lack of awareness of the university guidelines lack of research-based resources as well as lack of interest in the subject. Our expert writers of Customer Relationship Management are well trained to execute the best assignment help so as to provide you with excellent assignment solutions. Our work is authentic, backed up with evidence and plagiarism free. We also make sure to submit your assignment as per the timeline given by you.

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