SEO refers to ‘Search Engine Optimization’ or the process of optimizing a website so that it could be easily tracked on search engines like Google. Therefore, SEO content refers to any content which is written with the goal of attracting search engine traffic. Some of the fundamentals and concepts that need to be taken into consideration while writing an SEO include the following:


It is the best to go for keyword research if one wants to generate traffic through search. One could normally search for information and topics that general public use in their Google search.


It is important to know how to use keywords in the content for maximum searchability.


It is important to organize the content in a logical way. It helps visitors find relevant content easily and is also good for SEO. The longer your customers stay on your site, the better it is for you.


You could also choose to share and promote your content on the social network and building links to your content.


SEO Content includes any of the following:


These pages give information about the product or service and serve as both SEO content and PPC landing page.


Blog posts are the easiest way to create SEO content. They are mostly written in a conversational style and are more engaging than normal product pages. They can be a great way to build authority for your site.


Article style of writing is the main kind of content writing one finds in a newspaper or magazine style websites.


These are normally just like articles but written as a list.


Guides are a longer piece of content that explains in detail how to do something. You can either post a complete guide on your website or a summary of it. This could be considered as a good way to generate leads.


Depending on your type of business, videos could be considered a great way to attract the target audience. One could choose to create video tutorials on how to use products or any other process that is related to their business.


Infographics refer to large format images that contain a lot of data on a single subject.  Because the image is full of content and not much readable as text by search engines, optimization of the image is much required.


A slideshow refers to a way to display a series of related images. Many elements are important to be considered while presenting a slideshow such as a title, captions, font, presentation style, image file names and much more,


For a business in a specialized industry, a well-built glossary can be a good way to capture traffic on your website. Think of the important fashion terms, medical terms, agricultural terms, cooking terms, so on and so forth.


Directory refers to the useful taxonomy of links to sites or resources around a given topic.



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