E-marketing is also known as Digital Marketing, which involves digital technologies for marketing of products and services. This type of marketing is associated with internet or mobile marketing. This type of marketing was started in 1990s and took a huge jump with the advent of social media platform.

The applications of digital marketing are huge. The main tools and activities involved in e-marketing are social media marketing, social media optimization, content automation, display advertising, and much more. These activities are briefed below:

  • Social Media Marketing: This involves promotion and branding of products through social media platforms such as Twitter, Linkedin, Facebook, Instagram, Pinterest, etc.
  • Search Engine Optimization: This refers to the process of getting visibility of a website or a web page on the top results of a search engine. Search engine optimization helps in generating more traffic on your website. Thus, when an individual searches a particular keyword, search engine optimization gets the name of the website t the top in reference to the searched results.
  • Search Engine Marketing: It refers to an Internet marketing process involving promotion of websites. It helps in achieving high ranking in the search engine.
  • E-commerce Advertising: This refers to an online space for consumers to buy and sell products. Payment is done via an online mode and home delivery is done to the customer’s home. Various products sold widely on e-commerce platforms include clothing, accessories, shoes, appliances, furniture, mobile phones, television, etc.
  • Social Media Optimization: Herein, social media platforms are used to generate traffic. Various social media outlets are used to create awareness about the product, service or a brand.

Many channels are used in Digital Marketing, such as those mentioned below:

  • EMAIL MARKETING: This is the cheapest form of digital marketing and is widely used by various businesses. It helps in rapid communication and marketing. At times, bulk email marketing might lead to negative publicity amongst target recipients.
  • AFFILIATE MARKETING: This type of marketing is used by publishers and retailers, who take minimal risks in promotion of products and services.
  • SOCIAL M EDIA MARK ETING: This type of marketing constitutes an important channel for digital marketing. Various marketing strategies are used an implemented to execute this form of marketing.
  • GAME ADVERTISING: This type of advertising is used while consumers are playing games, so that the user my approach the product appropriately.


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