Marketing covers various concepts such as 4P’s of marketing, business planning, business to business marketing, branding strategy, digital media marketing, direct marketing, e-commerce, SWOT analysis, social media marketing, strategic marketing, distribution strategy case study, marketing strategy presentations, marketing proposals, marketing report, relationship marketing, service quality strategies, strategic relationship management and much more.

The subject of Marketing may involve various branches, such as, those mentioned below: such as Digital Marketing, Ethical Marketing, Direct Marketing, Relationship Marketing, Global Marketing and others. Thus, we can say that Marketing involves activities of a company associated with buying and selling a product or service. A marketing plan helps you to reach target customers and makes it easy for you to discover the demand of the present market. It further helps you investigate about your competitors and helps in optimal use of resources. A marketing plan always helps you keep control over the business and plan the progress of the firm. Once a marketing plan is formulated, it helps you set up a vision for development of a company.

A marketing mix refers to the ideas or strategies used by the company for promotion of he product. It includes the 4Ps of marketing: Price, Promotion, Place and Product. These are explained below:

Price: This refers to the value assigned to the product. It includes all the expenses including production of product up to its distribution.

Product: This refers to the manufactured item. In other words, a quality product can occupy a good market position.

Place: This refers to choosing correct places for promotion of a product.

Promotion: This refers to advertising of the product via a suitable platform, so as to tell the consumers about the benefit of using the product. Different areas of marketing include research, advertising, direct marketing, public relations, customer service and much more.


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