The digital universe is expanding every second and capturing reader’s interest can be immensely challenging. Under such circumstances, writing optimized web content is the need of the hour so that it holds the attention of all readers. Follow the given principles/rules to make sure that your website gets all the attention:
- Know Your Target Audience
Before drafting content for your website, it is important to ask yourself few questions: Who is my target audience? What about a secondary audience who would be able to inform and influence my primary audience? In other words, you have to create a website which engages the target audience to the maximum level.
- Write Short and Simple Sentences
Always focus on using short and simple sentences. Avoid using long statements that confise the readers due to complexity.
- Always Write in Active Voice
Always use active rather than passive verbs and specify the subject of the statement. Active voice always creates reader-friendly sentences as they are more direct to read.
- Use Appropriate Images
Always remember to use appropriate images wherever possible as they give the exact information as to what has to be conveyed across to the reader.
- Avoid Using Jargons
Avoid using technical jargons as they make the information even more complex. Remember that you have to use accessible language that is simple to understand for one and all.
- Make Text Scannable
Arrange your text in such a way that it is easy to skim and read. In other words, the most important information should be always at the top. Instead of complex paragraphs, use bulleted lists so that the text looks much organized. Always make sure to include “white space” which refers to the empty space surrounding paragraphs, images and other elements on the web page. Always divide content into sections so that it is easily readable.
- Incorporate Multimedia
Research indicates that people process visual information much faster than text. In other words, an easy to read chart or graph can do a better job than explaining a complicated topic. Try to use videos and infographics instead of complex paragraphs. It is recommended to have at least one image on each page of your website.
- Incorporate SEO Writing Skills – Think Like a Search Engine
It is important to incorporate SEO skills in writing your web content. This text should be extremely informative and well written. Furthermore, it should be optimized in a way that there are high chances for people to find it. Make sure to include the right terms in headlines and sub-headers. This will further help in keyword research for your website.
- Layer Website Content
In a website, it is easy to direct readers from one page to another. Therefore, help readers find more content by hyperlinking specific words and phrases to other relevant resources, especially those on your own website. This is how the target audience will be engaged through the content on your website,
- Leave the Audience Wanting More
Once the target audience is engaged much in your web content, they would always want more to watch. You my put across an interesting video or post engaging blogs to capture their interest. This strategy may direct readers to all areas of your website and encourage them to read your content completely.